Happiness and well-being can be measured in many ways, including through people's own reported satisfaction with their lives, as researchers note.

'We believe Finnish happiness stems from a close relationship with nature and our down-to-earth lifestyle: it's not some mystical state, but a skill that can be learned and shared.'įinland is marketing itself as uniquely positioned to take on the challenge, having just clinched the top spot in the World Happiness Report yet again (the U.S., in contrast, is ranked 15th).

'A question we often get is: 'How are you so happy?'' Heli Jimenez, senior director of international marketing at Business Finland, said in a statement. Others will be able to study (and hopefully cheer) up virtually when it later becomes available online. The Nordic country is hosting a four-day happiness masterclass in June, and its tourism board says 10 lucky applicants will get to go for free. Finland, which has held the title of happiest country for six years running, is now looking to teach the rest of the world a thing or two.

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